①
Content Pipeline Audit
A structured three-week review of your current production workflow, covering brief quality, approval cycle time, CMS usage, publishing cadence, and content decay rate. Deliverable: a 20-point remediation report with prioritised quick wins and a 90-day action plan.
②
Editorial Strategy Design
We build a topic cluster model anchored to your commercial keywords, then translate it into a 12-month calendar with effort estimates per asset type. Every topic is scored by search demand, competitive difficulty, and projected assisted conversion value before it enters your plan.
③
Publishing Workflow Design
We map your ideal production path — from commissioned brief to live URL — and configure the tools to match it. This includes CMS template setup, task assignment logic in your project management tool, and a role-specific responsibility matrix so no step is ever ambiguous.
④
Team Onboarding Sprint
A structured two-week sprint covering live workshops, written playbooks, and recorded reference sessions for your writers, editors, and SEO leads. We test comprehension with a practical brief exercise before signing off, ensuring every team member can operate independently from day one.
⑤
Analytics & Attribution Setup
We configure GA4 content groupings, set up assisted conversion tracking in your CRM, and build a Looker Studio report that shows content revenue attribution, publishing velocity, and content decay — refreshed weekly and sent to your inbox automatically.
⑥
Full Factory Build
All five services above, sequenced and delivered over ten to fourteen weeks with a dedicated engagement lead. Includes a kick-off ROI baseline workshop, bi-weekly progress reviews, and a 30-day post-launch support window. This is the engagement that transforms a content team into a content engine.