Editorial Strategy
We map your audience segments, keyword opportunity, and competitive gaps into a 12-month editorial calendar that prioritises topics by projected return on effort — not by what feels timely this week.
Build Content That Pays Its Way
We engineer content factories that convert editorial effort into documented, repeatable returns — not guesswork.
See how we do itMost content teams produce. Ours are designed to earn.
The gap between a busy content team and a profitable one is infrastructure. Coastal Holloway works with marketing directors, founders, and heads of content across Ireland to install the systems that close that gap. We audit your current output, identify where value leaks out of your pipeline, and replace patchwork processes with a factory model that ties every published asset to a revenue or cost-saving metric. The result is a content operation your board can actually read — with a line item that justifies itself quarter after quarter.
Four pillars, one compounding system
Each engagement covers the full stack of a content factory — nothing is treated in isolation.
Pipeline Architecture
From brief templates to approval workflows and CMS configuration, we design the end-to-end production path so your team ships faster with fewer revision cycles and zero bottlenecks at the editor stage.
Team Onboarding
Writers, editors, SEO leads, and designers all operate from the same playbook after our onboarding sprint. We build the style guide, the brief format, the QA checklist, and run the live workshops that make them stick.
Performance Analytics
We configure your dashboards so content ROI is visible at a glance — organic revenue attribution, assisted conversions, content decay alerts, and a monthly reporting pack your leadership team will actually read.
Before Coastal Holloway, we were publishing 20 posts a month and struggling to justify the budget. Six months after their pipeline overhaul, we cut output to 10 pieces and tripled our organic-attributed leads. The ROI dashboard they built is now a fixture in our quarterly board pack.
Siobhán Reilly, Head of Marketing, Lakeview SaaS
Ready to turn your content spend into a documented return?
Explore our pricing options and find the engagement level that fits your team's current stage.
View pricing plansBased in Drogheda, working across Ireland and the EU
Our team operates from the east coast of Ireland, where the midnight-coral glow of a Boyne estuary sunset has a way of sharpening editorial instinct. We work with clients across Dublin, Cork, Galway, Belfast, and throughout the EU via remote engagements. Whether you need a two-week rapid audit or a full six-month factory build, we scope engagements to your budget and your team's capacity — then hold you accountable to the numbers we set together at kick-off.
